Overview

WordPress.com offers the ability to create a website of any type, but its true performance gets unleashed with the use of plugins. When it comes to selling products on your website, an all-in-one e-commerce plugin is the quickest and most effective method of generating a profit from your site; this is where WooCommerce, an Automattic product, shines.

WooCommerce, a plugin for WordPress.com, allows users to sell items and process payments on their websites. The base plugin is free, although, there are several premium/paid editions as well, offering increased features, functionalities, and tools. As WooCommerce is one of the most popular WordPress platforms, it is simple to find forums and tutorials on how to facilitate the already straightforward install process and fine-tune the plugin’s settings to fit your website’s needs.

WooCommerce offers numerous services and features that boost the sales, productivity, security, and appearance of your website.

Product Presentation

Product presentation is augmented by allowing the user to zoom on a picture, modify colors and sizes, control cart functions (one-page checkout and cart abandonment emails), use customer review systems, and the ability to add your personal SKU (Stock Keeping Unit) to products.

Pricing, Checkout, Shipping

WooCommerce has countless capacities to supercharge e-commerce, such as advanced payment options like bank transfers, checks, cash on delivery, PayPal, and credit card add-ons. As some websites, especially blogs, deal with digital goods and not physical items, this can be accomplished by setting a login requirement for the products you wish to distribute. As the sensitive and private information of your business and customers will be used, security is vital; due to this, WooCommerce features SSL encryption to secure all transactions. Additionally, customer registration can offer returning customers a simplified shopping experience. The plugin also features coupon code abilities and numerous shipping and tax settings.

Backend

WooCommerce’s backend management and input methods are superior to other e-commerce plugins for several reasons. Inventory can be set up with ‘out of stock’ and ‘low stock’ notifications, confirmation emails can be customizable with different templates, colors, and headings, and product data can be both imported and exported. One of my favorite features is WooCommerce’s e-commerce analysis functions. Data regarding orders, product stock, taxes, and customer information are turned into a helpful report, offering greater visibility of how your business is performing.

Closing Thoughts

Overall, I find that WooCommerce is by far the superior e-commerce plugin for WordPress.com. There is no more significant tool for turning your website into a high-performing online business. Offering abundant features and tools for free-to-low prices, WooCommerce is a must when it comes to monetizing your site and generating a steady income. Furthermore, providing your customers with the exceptional shopping experience that WooCommerce delivers, you can strengthen your relationship with them and turn new customers into loyal regulars. Feel free to check out the WooCommerce website here to learn more.

Image and Content by WooCommerce. 12 Nov 2018. Retrieved from https://woocommerce.com/.